Media coverage is excellent and your message can reach far beyond Tasmania. With strong support from media partners Tourism Tasmania, Events Tasmania, ABC Radio and The Mercury, this is one of the best covered summer festivals in Australia. A visiting journalist program ensures that we reach far more than just the domestic market. The value of media exposure in 2015 was measured in excess of $5.9 million (source: MyState Media Monitors report 2015).
We conduct an extensive marketing campaign with print, broadcast and electronic media. Advertising opportunities include website links, electronic newsletter (4,000 active subscribers), official program and site signage. We work with advertisers to make sure that your message is delivered to this highly focused audience in the right form, with the right frequency and with the right brand identity. Program placement starts from just $500 and the opportunity comes around just once every two years. Advertising space is limited – contact our Media & Comms Manager to discuss your placement via Contact Us.